COMMERCIAL / BRAND FILMS & CAMPAIGNS

Commercial.
Brief to delivery.

We produce commercials and brand films from an approved brief, with planned reviews, usage rights and versions for each channel.

Explore the process

**Charles Tyrwhitt**Fashion advert · Shot on 16mm film

The commercial production process

The main film and its adaptations are scoped together before production.

01Brief & concept
Brief
We define the audience, message, channels and deliverables. Budget, timings and approval responsibilities are agreed before creative development.
Confirm lengths, aspect ratios and language versions.
Clarify brand requirements, product claims and usage rights.
Finding the frame
02Brief & concept
Concept & treatment
We develop the concept, script and visual treatment around the brief. Storyboards show how the message works within the agreed duration.
Present the proposed action, framing and tone.
Approve the creative direction before committing production resources.
Blocking the scene
03Pre-production
Pre-production
We confirm cast, locations, styling and the shooting schedule. Camera and lighting tests establish how the product or service will appear.
Plan framing for every required format.
Approve the shot list, props and production arrangements.
MedClass / Checking colour before the take
04Production
Production
We shoot the approved plan and check performance, product detail and brand accuracy on set. Essential variations are captured during the same production.
Coordinate client review at the agreed points.
Check image and sound, log takes and verify backups.
MedClass / Building the shot
MedClassPromotional film
Welcome to Transylvania CollegeTransylvania College · Promotional film
05Post-production
Edit & finishing
We build the main cut, resolve consolidated feedback, then finish colour, sound and graphics. Shorter and vertical versions receive their own framing and pacing.
Review the message, timing and call to action.
Check titles, subtitles, music permissions and brand assets.
At the edit
THE DELIVERY PLAN
One message. Different screens.
Formats are agreed in the brief. Framing, text and pacing are considered for each version.
16:9
1:1
9:16
FramingLegibilityFinal check
06Delivery
Delivery
Each approved version is checked against its platform specifications. We deliver clearly labelled files with the agreed usage and retention terms.
Check resolution, framing, audio levels and text safe areas.
Confirm the version list and files needed for launch.
Charles Tyrwhitt / Shot on 16mm